Each rock features Uncle Santa’s image, and we mail them out to families who want to join in. From there, the rocks get tucked into everyday places—parks, sidewalks, libraries, trails, little towns, and big cities—ready for the next person to discover.

And when families travel, the rocks travel too. Some have been placed in memorable spots around the world—yes, even places like the pyramids—which makes it extra fun to see where Uncle Santa shows up next.

Families across the country have helped place Uncle Santa rocks in all 50 states, even other countries and it’s become a simple, feel-good tradition. Kids have a blast picking the hiding spot, and parents love seeing where the rocks turn up next.